It’s February 9th and I’m waist deep in Valentine’s Day orders and producing stock pieces for my show window that are flying out the door. I can’t make the pieces fast enough. I’m not complaining – I’m ecstatic! It has to be the busiest Valentine’s Day that I can remember in thirty years!
In the past, Valentine’s Day wasn’t even a jewelry thing. The infamous day of love was usually celebrated with just flowers, maybe some chocolates, and a romantic dinner with bubbly at her favorite restaurant. That is, if the guy had the foresight to remember. When menfolk forget occasions that their significant others deem important, they are subject to endure the scorn and wrath that will unfold as a result. (I have been there, done that, and she burned the tee shirt.)So for those of you guys reading this, it is too late to heed my warning because this column hits the street on the 16th. Some of you are probably experiencing day two of the scorn and subsequent wrath! (My condolences.) It appears that at this point in time that forgetting Valentine’s Day is paramount to forgetting a birthday, anniversary, Christmas, and leaving the toilet seat up or leaving your sweaty gym socks on the coffee table, all rolled into one. Ouch!
Kudos to those of you that remembered this important day, especially if you visited my humble establishment and picked out that special bauble that made her day. I thank you for that.
If, in addition to jewelry, you also presented her flowers, chocolates and a dinner, you succeeded in making many of we band of brothers look very bad.
That said, diamond stud earring sales so far have been epic, with even more sales than two Christmas seasons combined! Valentine’s Day is next week and I have had to restock diamond earrings, including in and out hoops, twice already.
Sea life jewelry and gold chains are the bestselling articles by far, mostly 14 karat gold pieces and gold and sterling silver combinations.
Pelicans, what is it with the pelicans? I have had lots of requests for pelicans in gold with diamond accents. Every year there is one particular creature that is in high demand. Last year it was turtles; the year before, manatees. I find the playful porpoise is always in demand, in gold or silver, with or without diamonds or precious gemstones. My diving diamond dolphins are a big hit, and apparently will be for the rest of the season.
To my amazement I took a chance and resurrected several nice pieces from the past. I discontinued making them ten years ago because I considered them too heavy to cast in gold due to its expense. The pieces were large gold sand dollars embellished with diamonds, and various tropical themed pieces. One or two days in the front window and they were snatched up out the door. I’ll consider creating more heavy pieces if this demand keeps up!
Let’s get back to the love thing. Fine jewelry is not only considered treasure, it is a treasure to the one you present it to. A nice piece of jewelry lasts for generation, and any piece of jewelry that is “not fine” won’t last a year, and in some instances it is only a month before it breaks or falls apart. Not cool, the thrill is more than gone! And the piece is now worthless and a bad memory, and it’s all due to one major factor: it was a very cheap purchase.
Guys, a little thought and homework will ensure you get the most for your money, and the end result will be that you enjoy the piece of jewelry as much she does every time she wears it.
My staff and I are always available for advice or information regarding all things that glitter.
Richard Alan is a designer/goldsmith and owner of The Harbor Goldsmith at Island Plaza and welcomes your questions about all that glitters. Contact him at 239- 394-9275 or firstname.lastname@example.org, or visit his informative website at www.harborgoldsmith.com.