CEO, Physicians Regional-Collier Blvd
There seems to be quite a lot of information written about health care issues.
In addition to this—my regular column in Coastal Breeze News—practically every local publication features some sort of healthcare-related column.
Add the “news-related coverage” that local journalists assign to the comings and goings of doctors and staff from Southwest Florida’s abundant healthcare originations and, invariably, it can get confusing. Why? We sometimes don’t know who or what to believe.
And yes, I most certainly include myself in the aforementioned group of “we.”
However, as the CEO of Physicians Regional-Collier Boulevard, I would like to ask you a simple question. One that is—in my view—the most important question for any patient, regardless of the choice of medical providers: How do you feel.
Once you get off the phone to make an appointment with a physician, how do you feel?
After a visit to any local doctor, hospital, clinic or emergency room, how do you feel?
In those cases when follow-up care is needed, how do you feel?
In theory, your answer should be two-fold. Physicians Regional Healthcare System, like every other healthcare organization out there, exists to improve your physical wellbeing.
However, your emotional reaction to the experience of any doctor or hospital visit is of equal concern—or should be. We understand that patients and family members sometimes struggle with fear, pain, anxiety, sadness—and even tragedy.
This is why, in addition to providing incomparable medical care, the patient experience must meet the emotional needs of both the patient and family.
At Physicians Regional Healthcare System, each and every employee has two responsibilities: performing their job and living our purpose.
That purpose: to deliver the very best patient experience possible.
However, we define the patient experience as the sum of all interactions that influence the patient’s and family’s perceptions of our care.
From our perspective, the patient experience includes everything that happens before a patient arrives to after they leave—and everything in between.
Safe, quality medical care is a significant part of the patient experience, however, meeting their emotional needs is of equal importance.
At some point in our lives, each of us will experience what it’s like to be a patient—or see someone we love experience pain and fear.
During these times, we will understand the emotional pressures and physical strains caused by our personal or our loved one’s care.
It is also during these times that Physicians Regional caregivers must prove themselves most adept at combining medical care with compassion.
When all is said and done, compassion is the only reaction that truly relieves suffering.
For all of us at Physicians Regional, nothing compares to the joy of selflessly serving others. In short, HOW YOU FEEL means everything.