Saturday, December 4, 2021

Mobile coupons emerge as front runners

Camden Smith 

DREAMFly Marketing

The name of the game this holiday season is saving for businesses and consumers. You may have hot sales plans under way for your business, but are you tapping into the free mobile application coupon systems? Sounds complicated, but it’s even simpler than those famous holiday coupon mailers and much less costly.

Kohl’s has already mailed out its “Gift Guide”, and Macy’s has sent out its Friends and Family coupons, but this year mobile location-based applications Foursquare, Yelp and Gowalla are more important than ever for marketing retail business.

Foursquare boasts 10 million users with only 5% age 55 or older. Business owners looking to reach younger consumers, ages 50 or younger, should look seriously at location-based mobile platforms as cost effective advertising outlets.

Yelp, Foursquare and Gowalla are all three mobile location-based applications that list local businesses and allow application users to check in at local businesses. These applications are the mobile world’s Yellow Pages.

By running specials on the top three mobile check-in applications, businesses receive viral exposure without the big ticket advertising cost.

Mobile application check-in deals are threatening to become bigger than Groupon, and it costs businesses nothing to run the deals. Yelp also hosts a couponing system that businesses pay for, so be careful when you choose how to run your specials here.

Recently, I visited the mall and checked into Starbucks using my Android’s Foursquare application. Foursquare notified me there were 10 other stores in the mall offering discounts if I check in using the application. So I did just that at four of the stores listed and on average, I saved between 10% and 30% on my purchases. In return, the stores received free advertising, because Foursquare notified my Facebook connections every time I checked in at a new place. When I commented about the deals during my check-in, that generated interest from my friends.

List your business locations on Yelp, Foursquare and Gowalla, and then claim your listings. Claiming a listing is simple, and then you can begin check-in promotions. As with any marketing tactic, make sure you consistently promote your mobile application listings to customers to make them aware a new savings opportunity is available. It takes very little effort to create a mobile buzz for your business.

Camden Smith, owner of DREAMFly Marketing LLC, has more than eight years expertise in branding and marketing strategy and 13 years experience in public relations. Formerly a WINK-TV reporter, Smith is an award-winning PR strategist and lives in Naples with her husband. Visit Smith at 

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