Monday, November 29, 2021

McCarty Group: The Secrets of Success

The McCarty Group is Denis Smith  (l-r), Nancy Brewer and Wendy and Mike McCarty. PHOTO BY NOELLE H. LOWERY

The McCarty Group is Denis Smith (l-r), Nancy Brewer and Wendy and Mike McCarty. PHOTO BY NOELLE H. LOWERY

By Noelle H. Lowery

Mike and Wendy McCarty are very busy these days.

Along with having the No. 1 market share on Marco, the career realtors with the Marco Island office of Keller Williams Realty Inc. (KW) — along with their team members Denis Smith and Nancy Brewer — increased their business by 73 percent in the last year, and most recently, they ranked in the top 50 agents in closed volume for all KW agents internationally.

Specifically, they ranked 44th out of 110,000 agents.

“The McCarty Group has experienced amazing growth in the last year,” explains Cindy Griesse, CEO and team leader for KW’s Marco office. “They’ve mastered lead generation to the highest level possible by engaging buyers and sellers and finding business…They’ve done this not by adding people; they got better at their skills.”

Ask the McCarty Group what the secret to its success is, and three elements are clear: market knowledge, teamwork and professional coaching and training.

Focusing on all of Southwest Florida, the team has a special affinity for the Marco Island-Naples area. After all, each of them fell so deeply in love with the area after vacationing here that they each changed their entire lives just to be a part of it.

Smith was the first of the team members to move to Marco 36 years ago. “I came here in 1972 for first time, and I had an opportunity to move here. There was no question. It was just such a unique place, and I had to be a part of it. I had a country inn in Vermont, and I sold it right away.”

Originally from Michigan, Mike and Wendy moved to Marco Island about 20 years ago after initially looking for a vacation destination. “After our son was born, we knew we wanted to raise our family in this community,” remembers Mike. “We knew if didn’t get here early in the game, we might have to wait another 20 years.”

Brewer has been coming to the area for 25 years and has lived here for 11. It was all fun in the sun at first, and then she just decided to make the move from Connecticut. “I sold everything up north and moved,” she recounts. “My first job here was in real estate.”

This deep love for Southwest Florida has given the McCarty Group an expansive breadth and depth when it comes to market knowledge and understanding what makes people want to buy here.

Secondary to its market insight is the team’s ability to truly work together as a team — something fairly uncommon in the real estate industry. Smith has been working with Mike and Wendy for 11 years, while Brewer has been a part of the team for five years.

“The goal is always on the service we are going to provide the customers,” says Mike. “We are better together than we would be alone…We are always bouncing ideas and pricing off of one another and bringing each other up. Everything is a team effort.”

But, he adds, “in order for it to work, it has to work for everyone — each of us individuals, the team and our customers.”

Griesse believes the members of the McCarty Group have a special understanding of how teamwork can be profitable in real estate. “The McCarty’s have been very successful at getting listings and selling homes, and they have hired very talented individuals for their team…This allows them to grow their business and deliver better service. It is all about customer service and results at the end of the day.”

Finally, like a professional sports team, the McCarty Team is always in training. In fact, Mike and Wendy have used the same professional coaching organization for the last 14 years and have taken full advantage of all the training offered by KW. This allows them always to be aware of what is going on in the marketplace and to have a solid understanding of trends going on in other parts of the country.

“We are a step ahead,” says Wendy. “We know what is coming at us, and this creates awareness and motivation.”

To be sure, the McCarty Group members are looking forward to 2015. Its current successes combined with a positive outlook for the real estate market in the coming year are fueling their fire.

According to the team, the baby-boomers have taken the market by storm, and their enthusiasm and excitement for the area is making for a strong overall comeback. Team members credit the property value gains in most segments locally to the financial strength of the baby-boomer buyer — some paid for their homes in cash, while those who took on a mortgage did so with a hefty down payment and the financial backing to handle the mortgage payments.

Toss in the fact that new home construction also is surging on Marco Island and in Naples, and the message is loud and clear for the McCarty Group: Southwest Florida is thriving.

“2014 was one of my most enjoyable years ever in the business,” Mike notes. “We are thrilled with our suite at the brand new location for Keller Williams Realty at 830 Bald Eagle Drive, and our focus now is excellent service for our customers in 2015.”

Leave a Reply

Your email address will not be published. Required fields are marked *