The redesign objective was clearly defined by the marketing team. “Showcase the beautiful resort, differentiate it from other resort websites, make it user friendly and provide the ‘wow’ factor when visiting” said Mary Jane Chappy, Director of Marketing. “Functionality was also very important to us. The site was designed so we could quickly and easily update new content, photos and specials.”
The website is a custom, modern design focused on utilizing the latest usability best practices, including design elements such as large imagery, layered calls to action, area guides, webcam and integrated social media. The site also included professional copywriting and SEO. The website has produced tremendous traffic, online reservations and results.
About the IAC Awards
The WMA was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. The organization is made up of Internet marketing, advertising, PR and design professionals. In 1999, the WMA decided to create a new award program to recognize outstanding online advertising in all of its various forms. The IAC Awards were born.
Marco Beach Ocean Resort has launched its mobile website in response to keeping with the latest technology and the high percentage of the smart phones users, making it easy for travelers on-the-go to search and book hotels. The all-suite resort created a mobile site to give a greater virtual presence and offer their guests a quick and convenient new way to book a last minute getaway or long vacation.
The new mobile site is compatible with the iPhone, Blackberry, Android and Windows phone. It gives travelers the ability to book reservations, browse the resort’s information, explore the amenities and look at Sale e Pepe restaurant menus.
Benefits of the Mobile Site:
- Real-time resort Reservations: With direct connections to secure content servers and reservations systems, guests can find rate information and room availability in real-time directly from their iPhones. Travelers can make safe and secure bookings, access existing reservations or change upcoming reservations.
- Click to call phone capabilities
- Property Details: Explore the facility on-the-go. Find out about all amenities as well as check restaurant hours of operations and menus.
About Marco Beach Ocean Resort
The all-suite Marco Beach Ocean Resort brings excellent service, lodging and dining to Marco Island, one of the fabled Ten Thousand Islands located between Naples and the Florida Everglades, on Southwest Florida’s Gulf Coast. Marco Beach Ocean Resort features a variety of dining experiences, a spa and fitness center, a sparkling pool and four miles of white sand beach. The resort’s Concierge and the highly-trained international service staff accommodates personal tastes and regularly exceeds expectations.
- AAA Four-Diamond Award winner
- Preferred Hotels & Resorts member
- Florida Green Lodging Program Designation
- Pinnacle Award winner from Successful Meetings
- WRAP Award
Marco Beach Ocean Resort is enjoyed by resort guests, locals and is also part of The Tarpon Club, offering homeowners of Fiddler’s Creek the opportunity to enjoy a beach and boating lifestyle so precious to those who live in the Naples/Marco Island area. Fiddler’s Creek residents also enjoy The Club & Spa amenities and have the opportunity to join The Golf Club, ranked in Golfweek’s 100 Best Residential Golf Courses in the country for the seventh consecutive year.
Fiddler’s Creek community is located off of Collier Boulevard on your way to Marco Island. For information, please call(239) 732-9300 or visit www.fiddlerscreek.com. For more information, or to make a reservation at Marco Beach Ocean Resort, please visit www.marcoresort.com or phone 239-393-1400; 800-715-8517.