Our marketing firm receives numerous requests to write articles for businesses online, because managers struggle with understanding how to write for search engine optimization.
In my last column, I suggested businesses look at hiring content writers for their websites and to submit articles to websites such as mashable.com, ezinearticle.com, examiner.com, ehow.com and articlesbase.com. Some of you requested writing tips for success.
This month’s column focuses on four tips that are key to successfully writing an article for a third-party site and for your own website’s optimization with search engines.
Submit articles that are
70 percent unique.
Make your article unique. This means businesses should avoid posting the same article on their website that they do third-party sites. Articles for a company website should be more search engine optimized for content, while third-party sites have specific requirements such as not promoting a company.
By keeping articles unique, you will protect the search engine optimization (SEO) of your website without having third-party articles competing for ranking. Moving paragraphs around and rewriting a couple of paragraphs takes only 10 minutes and can preserve the SEO of your website.
Post articles weekly.
Posting articles weekly, or at least regularly, will allow search engines to see a website more frequently. Often websites are set to send sitemaps to search engines only when updates are made, so updating website pages and posting articles regularly helps a search engine view your site as active.
Keep it simple.
Those of us in the media can relate to topics that are so difficult one thinks it impossible to grind the topic down to 400 words, but it can be done. Break topics up into a series of articles if necessary, but keep online article simple so browsers may hit the highlights.
Using bullet points helps when providing tips, but be careful not to make an article so brief that key terms are unable to repeat at least three times per 100 words.
Know how to use key terms.
Perform a Google search for the topic you are writing about and see what terms show up the most in results. Choose one or two key terms to use in an article, and if writing for your company website be sure to include the key term your company is targeting. For example, DREAMFly Marketing targets “marketing strategy” and “marketing firm in Naples” as terms on all pages and in articles.
For a key word to be seen by search engines as “key” terms, they must be repeated generally four to six times for every 100 words in an article. Usage of the terms must appear naturally written not purposefully repetitious or Google will ding your site.
Be creative and write content that captures customers’ attention, and with these four tips your articles are sure to draw in new customers and make 2014 even more successful.
Camden Smith, owner of DREAMFly Marketing LLC, has more than eight years expertise in branding and marketing strategy and 13 years in public relations. Formerly a WINK-TV reporter, Smith is an award-winning PR strategist and lives in Naples with her husband. Visit Smith at dreamflymarketing.com