Thursday, October 28, 2021

Florida’s Paradise Coast Takes Top Tourism Marketing Honors

Collier County’s Tourism Bureau Brings Home Three Flagler Awards from annual Florida Governor’s Conference on Tourism

The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB), Collier County’s official tourism destination marketing and management agency, received top honors in VISIT FLORIDA’s annual Flagler Awards competition honoring the state’s top tourism marketing initiatives at the Florida Governor’s Conference on Tourism held September 5-7 in Orlando.

This year’s Flagler Awards were presented for work completed in 2011. Collier County’s tourism bureau brought home three awards including The Henry, the top level award in the Internet Advertising category, for its Paradise Coast Orbitz Winter Campaign. The bureau brought in a Silver Award in the Resource Promotional/Trade category for its Power of Paradise Meeting Planner Gift (a solo powered charger) and a Bronze Award in the Mobile Marketing category for its New York City Mobile campaign. All three projects were created with marketing partner Paradise Advertising and Marketing.
“These awards are a testament to the hard work by our visitors bureau team members, our strategic marketing partners and our destination partners to consistently create and execute innovative and effective destination marketing campaigns,” said Jack Wert, CVB executive director.

Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida. Annually, the Flagler Awards honor many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations. The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.

Working independently, a panel of five judges evaluated the creativity, innovation, production quality and effectiveness of each entry. Based on the judges’ cumulative scores, awards were presented to the top three entries in each category: the Bronze Award for the third highest scoring entry, the Silver Award for the second highest scoring entry, and for the highest scoring entry in each category, the Henry Award.

This year the Flagler Awards introduced a new Henry Award design, created in honor of the award’s namesake, Henry Flagler. The new design is a statue of Henry Flagler produced with the cooperation of Flagler College in St. Augustine. A scale model replica was made of the statue of Henry Flagler located on the college grounds. The statue in St. Augustine was digitally scanned, from the tip of his head to the bottom of the pedestal. From the scan, a 3D scale model was made and used to create a mold from which the final bronze-plated trophies were cast.

The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official tourism marketing and management agency for Collier County, Florida. The CVB produces the area’s ongoing destination marketing campaigns, website, visitor guides, as well as information and assistance for travel media, and provides assistance to group meeting planners, tour operators and travel agents. The CVB is funded entirely by the Collier County tourist development tax collected by hotels, short term vacation rentals and campgrounds. No local property taxes are used to fund the CVB or its marketing campaigns and tourism industry support activities.

For more information on Naples, Marco Island and the Everglades – Florida’s Paradise Coast, call 1-800-688-3600 for a free visitors guide from within the USA, or dial 1-239-225-1013 from outside the USA; or go to the area’s official visitor information website, Follow the destination on Twitter @ParadiseCoast and on Facebook at

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