In the competitive world of footwear fashion, first impressions last. From the outside display window, Yara’s Shoe Boutique conveyed the store’s branding, highlighting well-known footwear makers specializing in comfort and style.
Yara’s Shoe Boutique opened November 1, 2017 at The Esplanade Shoppes on Marco Island, and business has been good. Owner Yara Moller has been coming to Marco with her family for many years. She has been in the footwear business for much of her adult life. Yara moved from St. Louis, Missouri where she worked for a large shoe company on the corporate side. When the division she worked for closed down, she viewed this as her opportunity to start her own retail footwear boutique.
The first six months have gone well, teaching Yara to trust her instincts. The shoes that she really likes have become her best sellers. Yara says she is a good student of her business, and she believes that a big part of her business is caring and being kind to people. Word of mouth has also been good to her.
“Shoes and working with people” are what Yara is excited to do. With a big smile, she says that the best part of owning her own footwear boutique is the “interaction with customers and just hearing that people like my selection.”
Yara has a genuine interest in her customers. When they come in to browse, she makes them feel secure. In the store Yara has provided comfortable seating for the shopper, family members or friends, with plenty of mirrors to view the merchandise.
Feminine, stylish, with comfortable foot beds and arch supports are the hallmarks of Yara’s Shoe Boutique, which offers proven “go-to” brands, in styles from iconic chick flats to heeled wedges. At Yara’s, comfort and style is the brand.
The boutique carries the type of footwear that you can wiggle your toes inside, feels cushiony, and cuddles your foot when you walk. Baby boomers still want to look stylish while being comfortable, and at Yara’s they will find a good selection for everyday wear, travel and for the fancy “make a statement” event.
According to Yara, her “sweet spot” is offering comfort and style for teens, who favor Sam Edelman and Sofft shoes just as much as the great grandmas and “young at hearts” do.
Her best sellers are leisure shoes for the traveler or active person who are replacing their well-worn sneakers with stylish, comfortable brands at affordable prices. As a new entrepreneur, she is very proud and passionate about her shoes and meeting people. As a woman of faith, she feels very blessed to be here in Marco Island owning her own shoe boutique.
Yara’s Shoe Boutique is located at the Esplanade Shoppes, 760 North Collier Blvd., Marco Island.