Saturday, December 4, 2021

Casagrande Electric: New Home, Same Approach

Photos by the Coastal Breeze News Staff | Joe Casagrande, owner of Casagrande Electric

Casagrande Electric may be moving to a different location, but one thing that won’t change is the company’s focus on living up to its motto: “Nice People Working for Nice People.” 

The Marco Island-based electrical contractor has operated from a rental space located at 761 E. Elkcam Circle since opening its doors 16 years ago. In August, however, Joe Casagrande purchased a building at 799 E. Elkcam Circle that will become his company’s new home around October 1st. 

“It’s right down the street,” said Casagrande. “We’re really happy about that because we wanted to stay on Marco. There’s always an opportunity to find buildings and space in Naples. But we enjoy working here so we wanted to keep our foothold here as long as we can. In purchasing the building, we figured that was the best step to really solidifying our place here.” 

Casagrande Electric handles residential, commercial, renovation, new construction projects, as well as service calls throughout Collier County. 

The business was known as Rich Jones Electric, until Casagrande purchased it in 2015, about 5 years after he joined the company. Prior to that, he’d been working as an electrician in the Naples area. Casagrande was in the process of qualifying for a journeyman electrician’s license when he came to Rich Jones Electric. He ultimately earned his master electrician license.

“While I was working for him, he always said that if somebody were to get a license, he would potentially have someone to leave the business to,” said Casagrande, who has 15 years of experience in the profession. “I’d always told him that I was going to get a license soon.”

The staff at Casagrande Electric

Aside from the new name, there have been some other changes under Casagrande’s ownership. 

“We did a lot of service work and not a lot of new construction when I bought the business from Rich. We did a lot of dock work,” he explained. “But when I took over, I came from a commercial electrician background and working on large homes in downtown Naples, so I enjoy bigger projects, but I also enjoy service calls. So, we try to have a healthy mix of bigger projects and service calls, which are our bread and butter. It’s a small island and we get a lot of calls, so we like to try and keep our customers happy. Even if it’s changing a lightbulb or hanging a fan, anything like that, we’re always happy to do it.” 

Repeat customers and adding new customers over the last 5 years has enabled Casagrande to accomplish something he’s particularly proud of, enlarging the staff from 10 employees to 17 to accommodate increased demand. 

Continuing the customer-centered approach that was the company’s hallmark since its founding is another point of pride. 

“He always had the slogan, ‘Nice People Working for Nice People,’” Casagrande said of Jones. “Everybody always seemed to appreciate that and we loved it. So we were happy when we bought the business to keep that same slogan. It’s important, that’s for sure.” 

For more information about Casagrande Electric, visit, call 239-394-5985, or send an email to

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